Tom joined Crystal Flash in 2015. He is responsible for ensuring Crystal Flash continues to execute its strategic plan and reaches its financial goals.

A native of Iowa, Olive came to West Michigan in 2003 to serve as chief financial officer of Elan Nutrition, Inc., a private label food company based in Grand Rapids. During his tenure with Elan, he grew sales, added customers, improved supply chain management and expanded production capabilities. He was president and CEO when he left to join True Textiles in 2010.

Olive also spent time in leadership roles with two Fortune 500 companies: The Procter & Gamble Co., where he served as associate director of international finance, and Campbell Soup Co., where he served as director of financial planning and analysis for its U.S. soup business unit.

“I am deeply honored to have been chosen to lead Crystal Flash,” Olive said. “The company is well-respected as a leader in energy distribution, not only in Michigan but around the country.

Olive holds a master’s in management from Northwestern University and a bachelor’s in business administration from Drake University.

Charles joined the Crystal Flash team in the summer of 2017. He is responsible for the oversight of the accounting, finance, and credit functions of Crystal Flash.

Born and raised in Michigan, Charles began his professional career as a CPA with Plante & Moran, where he specialized in working with small- to medium-sized, family-owned businesses, assisting them with their accounting, auditing, and tax needs. After spending eight years with Plante & Moran, Charles became the Controller of Pace Trailer, a semi-trailer sales, leasing, and service company. After a year, the opportunity to become the Controller of Tooling Systems Group, Inc., a conglomeration of approximately a dozen manufacturing companies primarily serving the automotive industry, presented itself, and he took on this role for six years before coming to Crystal Flash.

One of the key reasons that Charles chose to join Crystal Flash was its employee ownership structure. Charles has noted many times that “Being a 100% employee-owned ESOP company, Crystal Flash is well positioned to bring value and long-term stability to its customers and employees, and I am excited to be a part of that.”

Charles is a registered Certified Public Accountant and holds a bachelor’s in accounting from Hope College.

Ray joined Crystal Flash in January 2018 as Director of Strategic Acquisitions. Ray leads the company’s acquisition process from building relationships with future partners to executing transactions.

A lifetime native of West Michigan, Duimstra was previously Senior-Vice President of Mercantile Bank of Michigan for 16 years. In his previous role, Duimstra managed a corporate credit portfolio in excess of $200Million, including a 15+ year relationship with Crystal Flash.

“I am excited and honored to be part of the Crystal Flash team”, Duimstra said. “Having worked closely with the company over the past 15 years has given me great insight to the amazing quality of the company and its people. Crystal Flash and the “lightning bolt” are recognized and respected across the State and the country. The company does a tremendous job in valuing its employees and its customers. I look forward to being part of this all-star team, and helping the company continue to grow”.

Duimstra will report to Crystal Flash President and CEO Tom Olive. “We are excited to bring Ray on to our leadership team to spearhead our acquisition efforts”, Olive said. “Acquisitions have been and continue to be a central part of our growth plan, and Ray’s experience with Crystal Flash and with our acquisition processes was critical in bringing him on to the team. Ray has a tremendous passion for building our company and brand, great talent in relationship building, and keen process development. We look forward to Ray’s efforts in driving this strategic priority forward on a daily basis”.

Duimstra is a graduate of Grand Valley State University, and is currently the President and Board Member of the Jason Kinzler Family First Foundation, a non-profit foundation focused on financially supporting families in a time of sudden loss of a parent or caregiver. Duimstra and his wife, Maggie, reside in Lowell with their four children.