Get To Know Us

Mission and Vision Statement

Our mission is bringing the energy that powers your success.
Our vision is to serve the entire Great Lakes Region.
Our value promise is to be reliable, flexible, and expert at what we do.


Our work ethic is strong. Our commitment is honest. We love what we do.

We don’t like to brag. Our preference is to quietly go about our business as we have for more than eight decades. But as we grow and welcome new customers to Crystal Flash, we realize many folks want to know more about us. So here we go.

On a Mission

We are a company that gets it done—whether it’s delivering fuel to a home, fleet or field. No matter what we haul or where you are in the Great Lakes region, Crystal Flash is ready, steady, safe and going the extra mile for all kinds of customers. We treat customers the way we like to be treated. Fair. Upfront. Loyal. 

We’re proud of our past and look forward to what’s next—taking our can-do reputation for service and solutions to the next level. 

Hometown Pride

Crystal Flash plants are located in 14 towns across our great state. We are active in the communities where we live and work, and are proud to give back in a number of ways. You might see us at the county fair or Susan G. Komen events. As a local business and neighbor, we love to connect with our customers. 

Shared Values

We share our values for only one reason—if the way we do business is important to you, there’s a good chance our values align with yours. 

• Integrity in everything we do 

• Safety for people and the environment 

• Customer service provide in a caring and professional way

• Open communications, teamwork and diversity are the way we win

• Financial responsibility means treating the company’s assets as if they were our own 

Our History

Times have changed and we have too.

  • 1932

    Crystal Flash was founded by John E Fehsenfeld with one old truck and a rented fuel storage facility in Indianapolis, IN.


    Frank Fehsenfeld (pictured on the right), John's oldest son, moved to Grand Rapids, MI to operated a Grand Rapids based wholesale petroleum distributorship.


    Frank and his brother Jack Jr. entered the retail fuel market with a small filling station in Ionia called F&J's.

  • 1940

    Crystal Flash, with seven gas stations, entered the home heating business, selling heating oil for $.06 a gallon.


    Crystal Flash's heating oil business ran around 900,000 gallons when coal workers went out on strike forcing homeowners to switch to fuel oil.


    Carl Henry, a Crystal Flash dealer, gave a new image to gasoline sales: a white station, white curbs, white uniforms and service 24 hours a day.

  • 1955

    The very first edition of the Crystal Flash News went out to team members.


    Crystal Flash was noted as the largest distributor of heating oil in Grand Rapids.

  • 1965

    Crystal Flash grew to 18 stations and the price of gas was $.31 per gallon.


    Bernie Follett, Station Manager whose volume was up 12.6% over the previous year said: "We take advantage of the automatic nozzle and use the time it takes to fill the gas tank to clean tail lights, head lights, and all the windows"

  • 1970

    The second coldest January in 50 years kept fuel oil drivers working seven days a week making sure all our customers needs were met.


    Crystal Flash designed two new stations in Allegan and Battle Creek with displays to sell milk, eggs, bread and ice cream instead of automotive service bays.


    Crystal Flash prepared for the introduction of lead-free gasoline by installing special tanks and nozzles.


    Crystal Flash in Paw Paw became the first in Michigan to offer self-serve gasoline.


    Crystal Flash began to offer a Budget Plan to fuel oil customers.


    Crystal Flash purchased the first computer to help with bookkeeping.

  • 1982

    Waste Oil Department was started.


    Crystal Flash entered the propane business with one 30,000 gallon tank and a few 500 gallons tanks.


    Crystal Flash expanded into commercial fleet fueling and made a commitment to the natural environment by upgrading underground storage tanks many years before EPA requirement.

  • 1990

    The Persian Gulf war reduced the world supply of crude oil as our shocked customers saw their bills nearly double in just 60 days.

  • 2001

    Crystal Flash built two large wind generators located near Michigan's Mackinac Bridge.


    Crystal Flash exited the gasoline retail business by selling 32 gas stations to Speedway.


    Crystal Flash becomes US Coast Guard certified for the transfers of fuels into marine vessels.


    Crystal Flash introduced biodiesel to its customers.


    Crystal Flash sent a crew to help with hurricane relief efforts.


    Crystal Flash commitment to developing renewable energy resources and supporting local economy lead to expending biodiesel usage into all lines of products.


    Crystal Flash supplied fuel to Hurricane affected areas.

  • 2010

    For the fifth consecutive year, CF was named “Carrier of the Year” in safety performance by Marathon Petroleum LLC.


    To focus on our core business of providing energy, Crystal Flash sells its Environmental Services division to Heritage Crystal Clean, a sister company.


    To better service our customers, Crystal Flash purchases six Michigan fuel companies as part of a planned growth strategy.


    Crystal Flash joins forces with Susan G Komen in the battle against breast cancer.


    During a brutal winter, Crystal Flash honors contract pricing to customers in wake of supply shortage.


    Crystal Flash continues its planned growth by acquiring two Michigan fuel companies.

Our Sustainability Committment

We are serious about reducing our environmental impact by complying with all applicable environmental laws and regulations, continual improvement of our environmental management system, pollution prevention in our operations, and education of our stakeholders concerning our company-wide efforts to improve the environments in which we live and conduct business.

We strive to acquire, process, use, and distribute a wide variety of 

energy-related products for homes and businesses, and continuously increase recycled and renewable content. Our commitment is to be financially and environmentally responsible in accordance with applicable environmental laws and regulations.  

We are happy to provide details—simply

Contact Us

Considering Selling Your Business?

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